MALLORY CUTLER
CONTACT
ABOUT
FAGE
Branding
Branding
FAGE’s identity is rooted in authenticity and tradition — qualities that have defined the brand since its founding in Greece in 1926. This redesign modernizes the packaging while honoring that heritage. Each yogurt variety is differentiated by a unique pattern built from symbolic Greek motifs, alongside a custom typeface inspired by Greek architecture to pay homage to the brand’s roots.